When you think of traditional Japanese dance, what comes to mind?
Today, I want to introduce you to Awa Odori, one of Japan’s most famous traditional performing arts with a history of over 400 years. This vibrant dance is especially popular in Tokushima Prefecture (formerly Awa Province), where every summer, people of all ages form teams called ren and parade through the streets to lively rhythms.
One of the biggest charms of Awa Odori is that anyone can join in and dance along.
Breaking Tradition: The Innovative Awa Odori of Takarabune
There’s a performance group called Takarabune that takes Awa Odori’s traditional forms and transforms them into something completely new, constantly pushing the boundaries of expression.
Takarabune was founded in 1995 by Akira Yonezawa from Tokushima, and this year marks their 30th anniversary. It’s incredible to think they’ve been active at the forefront of Japanese performing arts for three decades.
As a fellow Japanese cultural performance group that shares Japanese arts overseas, KATANAYA ICHI considers Takarabune both a friend and an inspiring rival. Recently, I had the chance to attend their 30th-anniversary event, and I’d like to share the highlights and what makes them so extraordinary.
A Memorable First Encounter in London
My first encounter with Takarabune was in 2015 at Hyper Japan in London. This was our first overseas performance as KATANAYA ICHI.
We performed our show “KITSUNE” and were thrilled by the enthusiastic response from the audience.
But then, from a distance, we noticed another stage equally alive with energy—centered around Takarabune. I still remember thinking, “What is this?!” Their performance was so powerful and captivating. We didn’t speak that day, but their impact left a lasting impression.
Reunions Around the World and a Deepening Friendship
In 2016, we performed at Japan Expo in France, where we ran into Takarabune again. I couldn’t resist saying, “You’re the group we saw in London!”

Later, at an event in Tokyo called Moshi Moshi Japan Fest, we finally had the chance to talk and get to know each other better. Since then, whenever we attend international festivals, they are always there, performing on big stages as leading Japanese artists.
Spending time together at festival gatherings and meals—even though neither of us drinks alcohol—led to a fast friendship. They even visited Tsukishima, where we shared monjayaki together. Today, among overseas artists, we are closest to them.

As a rival, friend, and admirer, I truly respect Takarabune. I can confidently say they are the performers who bring the most energy and excitement to any stage worldwide. Their performances are unique, transcending any single genre.
30 Years of Dance and Family Bonds
This year, Takarabune celebrated their 30th anniversary. What struck me most was seeing the strong family bonds at the heart of the group. Watching three generations dance Awa Odori together was truly moving.

Passing on traditional culture alongside your own children—how cool is that?
Congratulations to everyone at Takarabune on your 30th anniversary! Let’s continue inspiring each other and spreading Japanese culture around the world!
Make The World Dance

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